Avid Technology, Inc.
Sep 11, 2014

Avid Announces New Platform Innovations for Media Organizations and Creative Professionals

Platform-Wide Resolution Independence, Connectivity Toolkit Advancements Will Help Media Professionals and Organizations Connect With Audiences More Powerfully, Efficiently, and Profitably

AMSTERDAM, Sept. 11, 2014 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20): Avid® (OTC:AVID) today introduced new and upcoming innovations for the Avid MediaCentral Platform—an open, extensible, and customizable common services foundation that delivers on the Avid Everywhere™ strategic vision for the media and entertainment industry. The company announced plans for resolution independence across the platform and the next phase of the Avid Connectivity Toolkit. These latest innovations are focused on helping media organizations and professionals connect with audiences more powerfully, efficiently, and profitably.

Avid Resolution Independence

Powered by the MediaCentral Platform's underlying shared media services, connectivity, and orchestration capabilities, Avid Resolution Independence will give customers the freedom of choice and unmatched flexibility to work the way they want. Professionals will be able to work with 4K media and other high-res formats anywhere in the world, fluidly shifting between native and proxy media, leveraging the newly introduced Avid DNxHR codec. Whether on premises or in the cloud, the workflow will enable customers to ingest, store, orchestrate, edit, secure, analyze, and distribute SD, HD, 4K media and beyond within their existing infrastructure.

"Today's media professionals face unrelenting pressure to handle high-res content with the same ease and agility as with HD and SD," stated Chris Gahagan, senior vice president of Products and Technology. "Additionally, the constant evolution of technology coupled with the lack of standardization has resulted in tremendous fragmentation. Avid Resolution Independence will provide a holistic, platform-centric approach that puts no limits to the resolutions customers can capture, edit, and output—delivering on the Avid Everywhere promise of helping professionals work however they want."

Avid Resolution Independence will allow customers to:

Connectivity Toolkit enables Avid partners to easily get on the platform

The next phase of this comprehensive third-party developer program, first announced at NAB 2014, now gives partners access to the resources, documentation, certification, and services they need to create products and solutions that integrate with the Avid MediaCentral Platform ecosystem and sell them in the Avid Marketplace.

The next phase of the Connectivity Toolkit includes:

"One of the reasons media professionals choose Avid is because we give them the flexibility and ease to integrate third-party products into their workflow," said Gahagan. "Since announcing the Connectivity Toolkit in April, we've been overwhelmed by the interest and demand, with hundreds of potential partners looking to get on the platform and help us solve many of the workflow challenges professionals face today."

Several leading technology companies from across the industry are already using the Connectivity Toolkit to seamlessly integrate their products and services into the MediaCentral Platform. Among these Connectivity Partners are:

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative, and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution, and consumption for the most listened to, most watched, and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookTwitterYouTubeLinkedInGoogle+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

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         Amy Paladino



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Source: Avid Technology, Inc.

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