Avid Technology, Inc.
Sep 11, 2014

Avid Everywhere Continues to Lead the Media Industry With Further Delivery of Product and Service Innovations

At IBC 2014, Avid Reveals New Platform Solutions and Services That Uniquely Address the Most Strategic Challenges of Broadcast, Pro Video, and Pro Audio Professionals

AMSTERDAM, Netherlands, Sept. 11, 2014 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) -- Avid® (OTC:AVID) today announced a series of significant product and services innovations delivering the next phase of Avid Everywhere™, the company's strategic vision for the media and entertainment industry, centered on connecting creative professionals and media organizations with their audiences in more powerful, efficient, collaborative, and profitable ways. The company introduced new innovations to the Avid MediaCentral Platform and its associated modular application suites.

"With so much change and pressure facing the media industry, Avid has stepped forward to provide much-needed leadership for our customers and the entire media community," stated Avid President and CEO Louis Hernandez, Jr. "The initial phases of the platform and application suites we announced in April as part of Avid Everywhere are now available in the market. Customers and partners worldwide are gaining the benefits of the industry's most flexible, open, and integrated ecosystem—all the way from content creation to distribution and monetization. And now we're announcing the next phase of this journey, with a major new services initiative and MediaCentral Platform innovations that will help our customers and partners position themselves for continued success, both now and into the future."

The Avid Advantage-Raising the bar for service in the media industry

Citing the importance of raising expectations for service, education, and customer collaboration across the industry, Avid announced "The Avid Advantage," a major all-encompassing service and delivery initiative. With The Avid Advantage, the company is rolling out a host of expanded and flexible services, support, and education programs to help customers maximize and accelerate the return on their investment with complete flexibility.

MediaCentral Platform innovations

Since Avid launched the Avid MediaCentral Platform at NAB in April this year, the company has continued innovating, with the rollout of new tools and partner integrations that extend capabilities across news production, media asset management, graphics, audio, and video production.

Today's platform innovation announcements include:

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookTwitterYouTubeLinkedInGoogle+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, AirSpeed, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

CONTACT: PR Contact:

         Avid

         Lisa Kilborn

         lisa.kilborn@avid.com

         +1.617.285.2288

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Source: Avid Technology, Inc.

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