Avid Technology, Inc.
Apr 11, 2015

Avid Completes Open, End-to-End, Integrated Media Asset Management Across the Avid MediaCentral Platform

Interplay | MAM 5 now manages the entire content lifecycle for both large and small organizations to reduce media operation costs by sharing the same platform with all Avid Media Suite modules

LAS VEGAS, April 11, 2015 (GLOBE NEWSWIRE) -- NAB (Booth #SU902) -- Avid® (Nasdaq:AVID) today announced the availability of Avid Interplay® | MAM 5, a highly scalable and fully customizable media asset management system to help organizations of any size easily find and gain more value from their media assets, streamline media operations, and enable new revenue opportunities. Because it's powered by the Avid MediaCentral™ Platform, Interplay | MAM also helps organizations greatly boost operational efficiency and expand collaboration whether on a departmental or a global level.

Interplay | MAM manages the entire content lifecycle, making it easy for teams to ingest, import, manage, locate, edit, and deliver media in a vendor-agnostic environment. It can manage any type of digital asset, analyze media usage, and automate processes for maximum efficiency and cost savings.

"Today's broadcasters and media enterprises need to manage, process, and store an unprecedented amount of digital media," said Chris Gahagan, senior vice president of Products and Technology, Avid. "Avid is the industry leader in asset management, with more than 2,100 deployments across the world's top broadcast, news, and post-production facilities—more than any other system. Media organizations that have already adopted the Avid MediaCentral Platform can easily add Interplay | MAM to their existing Interplay | Production and iNEWS deployments to manage additional types of assets and implement new money-saving workflows."

Interplay | MAM delivers a scalable, flexible solution to help organizations reduce costs, improve business agility, and create and distribute compelling content through MediaCentral | UX—a single, common, web-based interface. Providing a core set of asset management tools and services that can be easily deployed to address the specific workflow challenges of smaller organizations, Interplay | MAM also offers additional integrations and customizations that provide larger media enterprises with the ability to automate even the most complex workflows. Key capabilities include:

Enhanced Collaboration:

Greater Flexibility:

Improved Integration:


Avid Interplay | MAM 5 is now available.

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, and Interplay are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. All announcements of products and enhancements are made on a when and if available basis.

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         Amy Paladino



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Source: Avid Technology, Inc.

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