Avid Technology, Inc.
Apr 15, 2015

Avid Announces Connectivity Partner Innovations

New products and services integrate seamlessly with the Avid MediaCentral Platform, enabling media professionals to connect more collaboratively, powerfully and profitably

LAS VEGAS, April 15, 2015 (GLOBE NEWSWIRE) -- NAB (Booth #SU902) -- Avid® (Nasdaq:AVID) today announced a range of new and upcoming innovations for the Avid MediaCentral Platform, developed by Avid partners using the Avid Connectivity Toolkit. As leading technology companies create solutions integrated into the Avid MediaCentral Platform, the momentum of Avid Everywhere™ continues to build in the media industry. These latest innovations focus on helping individual artists and creative teams connect and create more collaboratively, powerfully, and profitably.

"The Avid Connectivity Partner Program delivers on the openness of Avid Everywhere and gives media professionals the flexibility to more easily integrate third-party products into their workflow," said Chris Gahagan, senior vice president of Products and Technology at Avid. "Hundreds of third-party products developed by many of the world's leading technology partners have either already been delivered or are in the process of being certified for the platform."

The Avid Connectivity Partner Program gives developers access to the resources, documentation, certification, and services they need to create products and solutions that integrate with the Avid MediaCentral Platform ecosystem and sell them in the Avid Marketplace. New partner offerings include:

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagramTwitterYouTubeLinkedIn, or subscribe to Avid Blogs.

© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.All announcements of products and enhancements are made on a when and if available basis.

CONTACT: PR Contact:

         Avid

         Sara Griggs

         sara.griggs@avid.com

         +1.310.907.6909