Avid Technology, Inc.
Sep 11, 2015

Avid Delivers on Avid Everywhere by Solving the Media Industry's Most Critical Challenges

With the Integration of Orad Products Into the Avid MediaCentral Platform, Greater Openness, and Key New Innovations Announced at IBC 2015, Avid Continues to Bridge Workflows, Simplify Processes, and Offer More Choice

AMSTERDAM, The Netherlands, Sept. 11, 2015 (GLOBE NEWSWIRE) -- IBC (Hall 7, Booth #J20) - Avid® (Nasdaq:AVID) today made several key announcements around the Avid MediaCentral™ Platform and its associated modular application suites, further delivering on the promises of Avid Everywhere™. These innovations solve the media industry's most critical challenges, so that everyone, from individual artists and creative teams to the world's largest media enterprises, can create, distribute, and manage content in a way that helps them get more value from their media assets.

"Two years ago, we introduced Avid Everywhere, the most significant and ambitious strategy since our inception," said Avid Chairman, President, and CEO Louis Hernandez, Jr. "Since then, we have delivered on what we promised by introducing breakthrough innovations that help media organizations and creative professionals make content creation and distribution more efficient, powerful, and collaborative. Now, with greater openness with the industry's biggest players, we are introducing even more comprehensive solutions that simplify processes and offer customers more choice."

MediaCentral Platform momentum

With over 26,000 users worldwide and a rapidly growing partner ecosystem, the Avid MediaCentral Platform is the industry's most open, extensible, and customizable common services foundation. The platform provides a series of application suites, a marketplace, collaboration tools, flexible licensing options, resolution independence, third-party connectivity, and more, offering the industry's most open, flexible, and comprehensive solutions for content creation, management, and distribution.

Today's platform announcements include:

About Avid

Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

CONTACT: PR Contact:

         Avid

         Sara Griggs

         sara.griggs@avid.com

         310.821.0801

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Source: Avid Technology, Inc.

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