Avid MediaCentral, the industry's leading platform for file-based workflows, is being extended to support emerging open technology standards for the delivery of professional audio and video streams over standard IP networks. Future updates to the Avid MediaCentral Platform will enable Avid customers to orchestrate automated content flows that span all facets of media content creation and distribution, incorporating Avid tools and infrastructure as well as partner solutions from its growing ecosystem. By integrating file-based workflows with live signal-based workflows, Avid aims to complete the digitization of the entire media value chain, enabling innovative new workflows while unlocking new levels of agility and efficiency.
"Media organizations have traditionally separated file-based content from live signals, relying on legacy baseband technologies for moving signals
within and between facilities. But aging SDI infrastructure is expensive and inflexible," said
Most large-scale media organizations continue to use specialized technologies, such as coaxial cabling and SDI signals, to transport the large payloads of professional audio and video data in real time. In recent years however, rapid technological advancements have made it possible to pass professional audio and video signals over standard IP networks, and the industry is shifting away from purpose-built technologies like SDI. IP adoption will transition the industry to format-agnostic infrastructure while easing the migration to emerging image formats, including UHD and HDR.
Avid conducted market research with members of the
Key highlights of the IP technology presentation at NAB 2016 include:
Avid will be announcing commercial releases for different products in the near future, as well as updates for the Avid MediaCentral Platform.
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Avid NEXIS™ Pro Tools®, Media Composer®, ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter,
Avid Amy Paladinoamy.firstname.lastname@example.org 617-733-5121
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