Press Release<< Back
Avid Graphics Engine Propels Catalonia’s TV3 to High Ratings for European Elections 2019 Coverage
Virtual sets and augmented reality drove engagement with TV3 viewers as well as a “second screen” strategy for pushing content to mobile devices
A Media Snippet accompanying this announcement is available by clicking on the image or link below:
TV3, the public broadcaster in Catalonia,
“We wanted to use our sets for a different purpose, to explain different data according to the place where our presenters were as well as taking a bold new approach to our presentation,” said Paulí Subirá, Art & Directors Managing Director. “We often say that ‘without risk there is no daring television.’”
Another area of innovation and engagement for TV3 was its “second screen” strategy. To reach viewers on mobile devices and tablets, TV3 used geolocation technology to push relevant content to viewers. Mobile viewers also were treated to a live stream on Instagram showing the broadcast’s behind-the-scene production team and augmented reality sets in action.
“TV3’s use of data-driven augmented reality graphics and virtual sets enhanced their ability to deliver election coverage in more compelling ways that drove higher engagement with their audience, boosted ratings, and improved the brand for TV3,” said
Since 2003, TV3 has been pioneering the use of augmented reality graphics in real-time in its elections coverage. The broadcaster was a finalist for the European TVB Awards in 2015 for its use of information and technology in its elections programs.
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.