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Avid Introduces New Pro Tools Subscription Offerings that Empower Music Creators at Every Level of Experience
Pro Tools Artist (
Pro Tools Flex (
“Pro Tools is one of the world’s most widely-used and awarded audio-production software tools and Avid's goal is to make it more accessible to a broader community of music creators,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “The new pricing for Pro Tools gives creators at every level, whether they’re working in music creation or audio post production, the ability to deliver their best possible sound no matter where they’re at in their career.”
New Virtual Instruments
Along with the three new Pro Tools software offerings, Avid is introducing two new virtual instruments, Pro Tools | GrooveCell ™ and Pro Tools | SynthCell ™, as well including bundled content from strategic partner SoundFlow, to enhance workflows ranging from beat and music creation to advanced editing workflows and spatial mixing and monitoring.
Pro Tools | GrooveCell is a virtual drum machine and sequencer for Pro Tools that makes it easy to create intricate beats and drum patterns, while Pro Tools | SynthCell is a virtual synth that delivers dynamic polyphonic synthesis in an easy-to-use, yet powerful instrument. Both virtual instruments come bundled with all three Pro Tools offerings (both subscription and perpetual) which—along with the existing collection of included virtual instruments, sounds, and loops—provide music creators with a comprehensive sonic palette.
SoundFlow is a state-of-the-art workflow automation platform that enables Pro Tools users to reduce complex, many-step tasks to single keystrokes or presses on a touch surface. SoundFlow Cloud Avid Edition is included with all annual Pro Tools Flex subscriptions, providing access to over 1,600 prebuilt macros and commands for Pro Tools that can be custom assigned and triggered by keyboard shortcuts, MIDI controllers, and HID devices. Whether bouncing stems, navigating plugins in large sessions, or triggering complex workflows, SoundFlow saves users significant time and enables them to stay in their creative flow.
All customers on active subscriptions or perpetual maintenance plans will automatically migrate to the new offerings, including the applicable software enhancements and content:
- Pro Tools customers (subscription and perpetual) will receive
Pro Tools Studio
- Pro Tools Ultimate subscription customers will receive Pro Tools Flex subscription bundle
- Pro Tools Ultimate perpetual customers on an active update + support plan will receive Pro Tools Ultimate software
For more information on Pro Tools Artist,
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com in the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
Source: Avid Technology, Inc.