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NBC Sports Selects Its Media Production Software and Storage Provider for Its Production of 2022 Olympic & Paralympic Winter Games
NBC Sports Utilizes Avid Media Production & Storage Solution for its Production of Olympic Winter Games
NBCUniversal provides coverage of the 2022 Olympic Winter Games from
For more than two decades,
“NBC Sports again relies on these tools to edit and deliver a wide variety of HDR, SDR, 50 and 60Hz content to each of our businesses, from cable to our Peacock streaming service,” said Jefferson. “With every growth and change over the years, Avid has pivoted and helped NBC Sports’ effort with editing and media management workflow tools befitting the herculean production efforts of the Games.”
“The scale of creativity and throughput by NBC Sports’ production teams for these events is astounding and they redefine what’s possible for innovative event coverage each and every time,” said Rosica. “These events have consistently been a proving ground for new ideas, new technologies and new ways of working. It’s an honor for Avid to collaborate with
ABOUT NBC SPORTS
Learn how broadcasters and other media companies use Avid’s technologies to create and deliver sports, news, series and other programming to viewers across platforms all around the world at https://www.avid.com/products/mediacentral.
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and bingeworthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
Source: Avid Technology, Inc.