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TV 2 DENMARK Expands Relationship with Avid for Multi-Year Agreement for Next-generation News Production
Established in 1988 as a public service broadcaster, TV 2 is the country’s largest and highest-rated television station. Its original productions span news, sports and entertainment. Publicly owned and commercially driven, TV 2 offers several TV channels and digital content serving every segment of the Danish population.
With the Avid MediaCentral platform, TV 2 will develop new workflows to meet future requirements with a focus on collaboration and a story-centric approach across all aspects of the production cycle. TV 2’s investment in and implementation of Avid MediaCentral | Cloud UX will allow production teams located anywhere to access content through a simple user-friendly graphical interface. Additionally, Avid NEXIS®, the media industry’s first software-defined storage platform, will deliver unrivalled media performance, scalability, and reliability.
“TV 2 has been an Avid user for more than 10 years and we’re looking forward to moving our longstanding relationship forward through this alliance,” said
“Avid is proud to collaborate with customers like TV 2 who are taking control of changes facing broadcasters to capture the opportunities to improve the way they work and how they serve and grow their audiences,” said
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.