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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13G
                                 (RULE 13d-102)

             INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 4 )*




                              AVID TECHNOLOGY INC.
                                (Name of Issuer)

                     Common Stock, par value $0.01 per share
                         (Title of Class of Securities)

                                    05367P100
                                 (CUSIP Number)



Check the following box if a fee is being paid with this statement / /. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).




                               Page 1 of 6 pages
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CUSIP NO.  05367P100                  13G           PAGE   2   OF   6   PAGES

- --------------------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                   B.A.T Industries p.l.c.

- --------------------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)  / /

                                                                      (b)  / /
- --------------------------------------------------------------------------------
    3     SEC USE ONLY




- --------------------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION


                   England

- --------------------------------------------------------------------------------
                           5     SOLE VOTING POWER

                                          -0-
      NUMBER OF
        SHARES         ---------------------------------------------------------
     BENEFICIALLY          6     SHARED VOTING POWER
       OWNED BY
         EACH                             163,433
      REPORTING
        PERSON         ---------------------------------------------------------
         WITH              7     SOLE DISPOSITIVE POWER

                                          -0-

                       ---------------------------------------------------------
                           8     SHARED DISPOSITIVE POWER

                                          163,433

- --------------------------------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   163,433


- --------------------------------------------------------------------------------
   10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
          SHARES*                                                          / /

                   N.A.


- --------------------------------------------------------------------------------
   11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                   0.68%

- --------------------------------------------------------------------------------
   12     TYPE OF REPORTING PERSON*

                   HC

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 2 of 6 pages
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CUSIP NO.  05367P100                  13G           PAGE   3   OF   6   PAGES

- --------------------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                  Farmers Group, Inc.

- --------------------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)  / /

                                                                      (b)  / /
- --------------------------------------------------------------------------------
    3     SEC USE ONLY




- --------------------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION


                  Nevada

- --------------------------------------------------------------------------------
                           5     SOLE VOTING POWER

                                          -0-
      NUMBER OF
        SHARES         ---------------------------------------------------------
     BENEFICIALLY          6     SHARED VOTING POWER
       OWNED BY
         EACH                             163,433
      REPORTING
        PERSON         ---------------------------------------------------------
         WITH              7     SOLE DISPOSITIVE POWER

                                          -0-

                       ---------------------------------------------------------
                           8     SHARED DISPOSITIVE POWER

                                          163,433

- --------------------------------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   163,433


- --------------------------------------------------------------------------------
   10     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
          SHARES*                                                          / /

                   N.A.


- --------------------------------------------------------------------------------
   11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                   0.68%

- --------------------------------------------------------------------------------
   12     TYPE OF REPORTING PERSON*

                  IC

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               Page 3 of 6 pages
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         Items 4 and 5 of the Statement on Schedule 13G, dated February 5, 1997,
filed by B.A.T Industries p.l.c. and Farmers Group, Inc., are hereby amended and
restated to read in their entirety as follows:


Item 4   Ownership

                  (a)      Amount Beneficially Owned:

                                   163,433

                  (b)      Percent of Class:

                                   0.68%

                  (c)      Number of shares as to which person has:

                           (i)     Sole voting power:                -0-
                           (ii)    Shared voting power:              163,433
                           (iii)   Sole disposition power:           -0-
                           (iv)    Shared disposition power:         163,433

Item 5   Ownership of Five Percent or Less of a Class

                  If this statement is being filed to report the fact that as of
                  the date hereof the reporting person has ceased to be the
                  beneficial owner of more than five percent of the class of
                  securities, check the following box.  /X/




                                Page 4 of 6 pages


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                                   SIGNATURES


                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


                                         B.A.T INDUSTRIES p.l.c.


Dated February 6, 1998                   By:  /s/  Anthony Robert Holliman
                                            ------------------------------------
                                            Name:  Anthony Robert Holliman
                                            Title: Assistant Corporate Secretary




                                Page 5 of 6 pages


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                                   SIGNATURES


                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


                                         FARMERS GROUP, INC.


Dated February 6, 1998                   By:  /s/  Alan Porter
                                            --------------------------
                                            Name:  Alan Porter
                                            Title: Corporate Secretary




                                Page 6 of 6 pages