AVID TECHNOLOGY, INC.
                              Avid Technology Park
                                  One Park West
                               Tewksbury, MA 01876




                                                     November 11, 1999





Securities and Exchange Commission
450 Fifth Street, N.W.
Judiciary Plaza
Washington, DC 20549


                  Re:      Avid Technology, Inc.
                           File No. 0-21174
                           Form 8-K

Ladies and Gentlemen:

     Pursuant  to  regulations  of  the  Securities  and  Exchange   Commission,
submitted  herewith  for  filing  on  behalf  of Avid  Technology,  Inc.  is the
Company's Form 8-K dated the 11th day of November, 1999.

     This filing is being effected by direct  transmission  to the  Commission's
EDGAR System.
                                                 Very truly yours,


                                                 /s/ Ethan E. Jacks
                                                 ----------------------
                                                 Ethan E. Jacks
                                                 General Counsel

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTIONS 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): November 10, 1999 AVID TECHNOLOGY, INC. (Exact Name of Registrant as Specified in Its Charter) Delaware 0-21174 04-2977748 (State or Other Jurisdiction (Commission File (I.R.S. Employer of Incorporation or Organization Number) Identification No.) Avid Technology Park, One Park West, Tewksbury, MA 01876 (Address of Principal Executive Offices) (Zip Code) Registrant's telephone number, including area code: (978) 640-6789 This is Page 1 of 6 pages Exhibit Index is on Page 4

Item 5. Other Events. On November 10, 1999, Avid Technology, Inc. (the "Registrant") announced a restructuring plan designed to realign expenses with revenues while allowing for continued investment in areas of future growth. A copy of the Registrant's press release regarding the restructuring, dated November 10, 1999, is filed herewith as Exhibit 99 and incorporated herein by reference. 2

SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: November 11, 1999 AVID TECHNOLOGY, INC. (Registrant) By: /s/ William L. Flaherty ------------------------------ William L. Flaherty, Senior Vice President of Finance, Chief Financial Officer and Treasurer (Principal Financial Officer), Acting Chief Executive Officer 3

EXHIBIT INDEX Exhibit Description 99 Press release of the Registrant dated November 10, 1999. 4



Contact:  Rick Gaisser, Director, Investor Relations 978/640-3563
          Email: Investor_Relations@avid.com

For Immediate Release

   Avid Technology Announces Restructuring and Major New Web-Based Initiatives

      Resizing of business plus new strategic initiatives for the Internet
                 aim to restore profitability to industry leader


TEWKSBURY,  Mass.  (November 10, 1999) -- Avid Technology,  Inc. (NASDAQ:  AVID)
today announced a restructuring plan including new strategic initiatives focused
on the  Internet  and  advanced  work group  solutions.  The plan is expected to
result in annual  cost  savings of  approximately  $20  million,  through  staff
reductions of approximately 200 people,  or 11% of its worldwide  employee base.
The  company  plans to take a charge of between $9 and $10 million in the fourth
quarter in connection with the restructuring of its operations. In addition, the
company has planned significant reductions in discretionary spending in order to
support its new strategic initiatives.

As  previously  announced,  the company is now operating  under new  management:
David A. Krall,  newly  appointed  President and Chief  Operating  Officer,  and
William L.  Flaherty,  Acting Chief  Executive  Officer.  To lead a re-energized
sales effort,  Chas Smith has been appointed  Avid's Vice President of Worldwide
Sales and Marketing.  Separately,  the company announced that Robert M. Halperin
has been elected  Chairman of the Board of  Directors.  Mr.  Halperin has been a
non-executive director of Avid since 1991.

Mr.  Krall said,  "An  extensive  evaluation  of our  marketplace  and  business
strategy  confirms  that  substantial  opportunities  exist for Avid's  industry
leading  products.  We are committed to enhancing the product  offerings serving
our core markets on both the Macintosh and Windows NT platforms. We are doing so
with a structure that reflects  significant cost  reductions,  yet in a way that
will benefit our customers.  Targeting future growth,  we have outlined focused,
achievable  operational  strategies  in two areas  where we can bring a distinct
competence - the Internet and advanced work group solutions."

In the Internet arena, Avid announced it plans to unveil a comprehensive editing
and  publishing  solution for the emerging Web broadcast  market at the National
Association of Broadcasters Conference (NAB) in April, 2000. Said Mr. Krall, "We
are  committed to playing a major role in the Web  publishing  and  distribution
arenas by offering  solutions  across our product  line to provide  rich content
creation capabilities.  Avid Xpress(TM) DV, which will be available in the first
quarter of next year, is our first step to specifically serve this market." In a
related  initiative,  on January 15, 2000, the company plans to launch a new Web
site that will  provide  interactive  information  and services to new media and
post-production professionals.

The Avid  Unity(TM)  shared  storage  solution  has  experienced  high  customer
interest and represents a significant  market  opportunity.  "We believe Unity's
ability to serve many  simultaneous high quality video streams at low cost gives
it



                                       5

the potential to be a key component of the edge server Internet infrastructure. These same features in our core markets can make this product the shared storage solution of choice in coming years," added Mr. Krall. The advanced work group solutions initiative is designed to promote interoperability of Avid products and develop open and integrated workflow solutions. The evolution of Unity will play a key role as the work flow hub, offering shared storage and services to multi-user configurations. The initiative will also include tools, such as the soon to be released DigiTranslator, that allow tighter integration of Digidesign Pro Tools(R) software with Avid's traditional video line. Avid has also been a leader in defining the Advanced Authoring Format (AAF) media interchange protocol for film, television, and post-production professionals to exchange digital media across multiple computing platforms. Mr. Flaherty commented, "Today's actions are intended to enable Avid to return to profitability and resume growing the business. Resizing expenses to meet current revenues in our traditional core business is expected to achieve this goal and allow us to continue to fund investments in areas for future growth. Avid has been highly successful in penetrating the offline editing market served by the Media Composer(R) and we have seen it mature, with softening of pricing and margins. At the same time, we continue to see significant opportunities to grow our share of the television on-line finishing and new media markets in the near term." The restructuring charge primarily reflects staff reductions at the company's corporate headquarters in Tewksbury, Massachusetts, as well as sales and marketing operations in the U.S. and Europe. The company also announced there will be no further releases of a limited number of existing product offerings including stand-alone Marquee(R) and Avid Cinema(R), as well as Media Illusion(TM) and Matador(TM) (previously announced as a deal with Blue Software Ltd. which was not completed). Mr. Smith, who formerly served in a similar role for Digidesign, the audio division of Avid, and brings extensive experience in sales and marketing to his new role, said, "Avid's products are fabulous, but we recognize that we need to get closer to our customers. To this end, next year, we will resume our annual Avid Users' Group meeting." The above includes forward-looking statements based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from those described therein, depending on such factors as are described under "Certain Factors That May Affect Future Results" in the Company's Annual Report on Form 10-K for 1998 and Quarterly Report Form 10-Q for September 30, 1999, filed with the SEC. Avid Technology, Inc. is an international, industry-leading provider of digital audio and video tools for information and entertainment applications. The company's products are used by a variety of customers worldwide including film, television and interactive content producers, TV news broadcasters, corporate communicators, and consumers. For more information, visit Avid's website at www.avid.com. (C) 1999 Avid Technology, Inc. All rights reserved. Product specifications are subject to change without notice. Avid, Avid Cinema, Digidesign, Marquee, Media Composer and Pro Tools are registered trademarks and Avid Xpress, Avid Unity, Media Illusion and Matador are trademarks of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners. 6