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Avid MediaCentral | Publisher Empowers Media Companies to Monetize Content on Social Media
- MediaCentral l Publisher is a new SaaS offering powered by Wildmoka tools that has been proven to increase viewership and engagement across social media and digital OTT platforms for news and sports
- About two-thirds of Americans get their news on social media1
- Creating buzz across social media is dependent on getting a story out first across multiple platforms
- Avid will be demonstrating MediaCentral | Publisher at IBC2019
According to the
“With MediaCentral l Publisher powered by Wildmoka, Avid has significantly improved our customers’ ability to be first to deliver news on digital platforms,” said
MediaCentral l Publisher is a new SaaS offering powered by Wildmoka that will be available as part of Avid’s MediaCentral 2019 media workflow platform for news, sports and post-production operations that adds powerful tools for delivering content to social and digital properties fast. MediaCentral users can now log content, search for and access media, create a highlight sequence in the timeline, add graphics, and then publish across social and digital platforms using MediaCentral l Publisher.
“Wildmoka tools—used by broadcasters covering everything from breaking daily news to live sports events—have enabled broadcasters to increase engagement across social and digital properties, build their brand, and drive adoption of their owned digital properties across web and mobile,” said
MediaCentral | Publisher will be available in late September. IBC2019 Show attendees can experience MediaCentral 2019 powered by Wildmoka in action at the Avid booth, stand #7.B55. Visit www.avid.com/products/mediacentral for more information.
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on
Wildmoka delivers the cloud-native video platform widely adopted by the leading sport and news broadcasters to: ingest, edit, publish and monetize live streams and short form contents on all digital channels (D2C OTT and Social Media). It is powered by an intuitive web-based edition tool for non-technical-savvy journalists to publish in seconds, before anyone. The AI-based automation engine allows to create clips and summaries and to post them through pre-defined templates without any human intervention (full automation mode). For more information about Wildmoka solutions and services, visit www.wildmoka.com
Red Lorry Yellow Lorry (Avid’s PR agency)
Source: Avid Technology, Inc.