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September 17, 2003 at 12:00 AM EDT

Avid Wins $6.7 Million Deal at NBC

Avid Wins $6.7 Million Deal at NBCTEWKSBURY, Mass.--(BUSINESS WIRE)--Sept. 17, 2003--Avid Technology, Inc. (NASDAQ: AVID) today announced multiple agreements with NBC, worth $6.7M, to replace several of the network's tape-based news production systems with Avid® end-to-end digital newsroom environments. NBC will begin the deployment of Avid's proven broadcast solutions across several of its flagship news businesses, including NBC News headquarters in New York, MSNBC news operations center in New Jersey, and NBC's Washington bureau. The deal makes Avid one of NBC's premier providers of news production solutions.

"Avid has a proven record for delivering high-quality systems that can be scaled to support our various operations," said John W. Eck, president, Broadcast and Network Operations, at NBC. "Avid will provide solutions that we can implement quickly across several of our major divisions, and we are looking forward to a mutually successful business relationship and ongoing technology alliance."

"NBC's decision underscores the growing trend to transition from tape-based equipment to digital news production environments, and further validates Avid's position as the leading provider of choice among the world's most influential broadcasters," said David Krall, Avid's president and CEO. "Our ability to deliver the cost-effective tools and production efficiencies we promise is what makes Avid broadcast solutions appealing to organizations like NBC. We're extremely proud that this U.S. network giant has chosen to begin standardizing its news production with Avid solutions across these three operations."

As part of the deal, NBC will purchase a comprehensive mix of Avid solutions, including Avid Unity® for News, Avid NewsCutter®, Avid iNEWS™, Avid Media Browse™, Avid Nearchive™ and Xdeck™ systems. The powerful capabilities offered by these systems - such as high-resolution clip-browsing from anywhere in the newsroom, and program editing during the ingest process - will allow NBC to dramatically improve its production workflow and capacity, enabling journalists to handle breaking news stories with greater speed, simplicity, and accuracy.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast news professionals to work more efficiently, productively and creatively. For more information about the company's Oscar®, Grammy®, and Emmy® award-winning products and services, please visit:

© 2003 Avid Technology, Inc. All rights reserved. Product specifications and availability are subject to change without notice. Avid, Avid Unity, NewsCutter, Nearchive, Xdeck and Film Composer are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. INEWS and Media Browse are trademarks of iNews, LLC. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer® system for motion picture editing. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of The National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

CONTACT: Avid Technology, Inc.
Amy Paladino, 978-640-3051
Dean Ridlon, 978-640-5309

SOURCE: Avid Technology, Inc.