Press Release<< Back
GBH Transforms Collaborative Workflows with Avid Enterprise Solutions in Broadcast News and TV Production
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0338d540-dd59-4d79-ad83-7dbdb6e80a7c
GBH is evolving the infrastructure of The OutPost’s three mix theatres, where Pro Tools® is the platform of choice for audio mixing engineers. Adding a second Avid S6 brings compatibility between rooms and provides The OutPost mixing engineers with the most powerful, feature-rich mixing platform for Pro Tools, while providing user friendly ergonomics and rich visual feedback of automation and audio waveforms to further streamline mixing workflows.
The Avid S6 has become the industry standard for audio post production mixing facilities. As budgets and mix schedules get reduced, engineers are asked to deliver in more formats like Atmos while mixing larger Pro Tools sessions and demand the powerful automation and track management features of S6 which have become indispensable in meeting tight post production deadlines.
Avid and GBH Through the Pandemic
During the COVID-19 pandemic, GBH transitioned to Avid’s enterprise software subscription for its Media Composer®, MediaCentral® and Pro Tools solutions, providing them with the flexibility and scalability to meet the challenges at the time. GBH was able to quickly move 75 edit suites offsite to provide their teams with remote access to their on-prem machines and storage. GBH production teams collaborated virtually in edit suites and mixing rooms, which included 45 Media Composer suites, four Symphony® video color grading suites, three sound mixing rooms featuring Pro Tools and an Avid S6 Control Surface.
“While the pandemic accelerated the broadcast and production industry’s adoption of new virtual workflows, Avid has ensured that customers experience zero downtime with quick access to editing suites and storage for seamless collaboration and immediate innovation,” said
GBH also upgraded its Avid storage capacity to one and a half petabytes, implementing various levels of Avid | NEXIS F-Series tiered storage with Avid | NEXIS® VFS virtual file system and Avid NEXIS® | Flex Subscription. These storage solutions provided GBH productions teams with full interoperability between Media Composer and other editing platforms to collaborate from anywhere at any time.
“Avid has played a huge role in helping us on our mission to transition towards cloud-based editing and production workflows, which was greatly accelerated by the pandemic,” said
Meet with Avid at NAB Show booth N1221 (
GBH is the leading multiplatform creator for public media in America. As the largest producer of content for
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
+44 (0) 7770 644 136
Source: Avid Technology, Inc.