Press Release<< Back
New Avid Mobile Apps for MediaCentral Empower Production Teams to Deliver Breaking News From Anywhere
MediaCentral is a platform for multiple users in different locations to collaborate in the creation of news content while enhancing the visibility of workflows across locations and departments. With the new MediaCentral | Collaborate™ app, users can align resources around stories, assign the right people to cover different events and angles and monitor progress. MediaCentral can then be used to manage the distribution of stories to broadcast and digital media outlets. In addition, the Collaborate mobile app keeps everyone on the team informed and connected wherever they are, giving supervisors real-time visibility into assignments and streamlining the remote story creation workflow.
Avid also has introduced the MediaCentral | Reporter™ mobile app that enables journalists to create, manage and deliver finished stories from any location to the newsroom with just a mobile device and Internet connection. Journalists also can use MediaCentral | Reporter to capture video, edit multitrack sequences, add graphics and effects, and send their stories to MediaCentral from their mobile device.
Avid continues to foster openness in MediaCentral by integrating production tools from leading vendors in the industry. MediaCentral now provides direct integration with ENPS and Octopus newsroom computer systems. This integration gives users an HTML5 MOS plugin that provides visual access to the MediaCentral platform to create placeholders, browse, search and preview content, as well as trim and edit media from within their NRCS client application.
Another example of openness within the Avid MediaCentral platform is the integration with Adobe® Premiere® Pro, which enables users to easily exchange content. With MediaCentral® | Connector for Adobe Premiere Pro, Avid now offers a unified platform to share content for broadcast and digital news creation. To learn more about MediaCentral | Connector for Adobe Premiere Pro, please visit https://www.avid.com/asset-sharing-in-premiere-pro-workflows-with-avid or watch Avid’s Breaking the Content Silo Webinar.
“Journalists need to easily work from different locations and collaborate with their teams to generate and deliver breaking stories first across a growing number of consumer platforms,” said
MediaCentral can now be licensed through a subscription model, enabling organizations to more easily address changing production requirements, while optimizing their investment.
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to
Source: Avid Technology, Inc.