Press Release<< Back
Over 3 Million Copies of the ‘First’ Versions of Avid’s Creative Tools Have Now Been Downloaded by Video and Music Makers
Since the introduction of Avid’s freemium offerings in 2015, First downloads have accelerated year over year, with 1 million added during the last year alone. With cloud-enabled First tools, users can create songs, music scores, videos, movies and other professional-grade content. First tools users seeking to further their creative capabilities and advance their careers can upgrade to more powerful versions of Avid creative tools on affordable paid subscription plans. Overall, the consistent conversion rates of free software downloads to paid software subscriptions for Avid’s First tools family are helping to drive the company’s robust subscription growth in the large and growing creative tools market.
Pro Tools | First is for artists beginning their journey in recording and production. It gives aspiring artists a leap forward in turning their ideas into music. First users compose, record, mix and collaborate in the cloud with a streamlined creative tool set built on industry‐standard Pro Tools.
Media Composer | First is for artists just beginning their journey in video editing. It’s a complete, streamlined creative toolset built on Avid’s renowned editing brand with all the features and functionality needed to tell great stories.
Sibelius | First is a streamlined notation tool for musicians, composers and students. Based on the world’s best‐selling notation software, Sibelius | First enables music composition, transcription and editing with the added advantage of cloud‐based workflows.
Avid First Users Connect with the
Avid’s free tools also put the power of the global user community at users’ fingertips with free resources to advance their working knowledge, such as tutorials and online forums, which enable users to solicit help and share advice from each other and Avid’s staff experts. All Avid users are encouraged to take a free membership in the
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to
Source: Avid Technology, Inc.